Art Direction | Photography
Overview
Partnered with Whole30 on the promotional launch of Whole30 Friends & Family and the rollout of BB’s MCT Oil Powder and Collagen Protein. I led creative direction and photography for the campaigns, producing visuals for web, social, and print that reflected Whole30’s focus on authenticity, connection, and real-food simplicity.
The Work
Developed and executed visual concepts that showcased the warmth and community behind the Friends & Family cookbook while highlighting the functionality and lifestyle appeal of BB’s wellness products. Styled and photographed imagery for Whole30’s digital platforms and partner marketing channels, ensuring each piece aligned with the brand’s clean, approachable aesthetic.
Role Highlights
• Creative concept development and art direction
• Photography and styling for social, web, and print assets
• Collaboration with the Whole30 team and partner brands on visual storytelling
• Photo editing, curation, and delivery for campaign use
Impact
• Delivered cohesive imagery used across Whole30 and partner brand platforms
• Strengthened brand storytelling through lifestyle-driven visuals that balanced community and product focus
• Helped increase engagement and visibility across Whole30’s digital and social channels during launch periods