Creative Direction | Brand Development | Messaging & Design | Community Engagement
Overview
As Creative Director for the Charquinta McCray campaign I developed the visual identity and creative direction for her ANC run. The goal was to position her as a fresh transparent voice for the community while maintaining a grounded and approachable tone. The campaign combined clean design storytelling and community imagery to create trust and excitement among voters.
Role Highlights
• Defined the visual identity and brand system for all campaign materials
• Directed creative production across print digital and event platforms
• Led a small creative team through design photography and rollout
• Oversaw signage mailers social content and on site visuals
• Guided messaging tone and visual consistency throughout the campaign
• Collaborated with the candidate and community partners to align creative with outreach goals
Impact
• Increased social engagement by more than 200 percent in the first month
• Boosted event turnout through cohesive visual branding and community storytelling
• Designed a full identity system applied across ten campaign events and all digital channels
• Strengthened brand recognition and voter awareness across Ward 5
Creative Focus
The campaign’s design system centered on authenticity accessibility and trust. Clean typography bold community colors and personal imagery reflected the people Charquinta represents. Every touchpoint from flyers to social graphics told a visual story of connection and leadership.