Creative Direction | Art Direction | Brand Identity | Marketing Campaigns & Events
Overview
As Creative Lead for Easterns Automotive Group, I shaped the brand identity and storytelling across all dealerships under Easterns Holdings, including Nissan of White Marsh, Hyundai of Dundalk, and General Collision Centers.
I built a unified visual system connecting digital, print, and broadcast campaigns to the culture of the DMV, blending community engagement, creativity, and car culture into one cohesive brand language.
Role Highlights
• Defined and directed visual identity across digital, print, and broadcast channels
• Led a multidisciplinary creative team of designers, videographers, and content producers
• Shaped campaign concepts, photoshoots, and short-form video direction
• Oversaw commercial production and art direction from storyboard to final edit
• Designed key visual assets for social, web, and in-store environments
• Guided brand tone and visuals for community activations and partnerships
• Partnered with executives to ensure consistent brand expression across all dealerships
Impact
• The All Star Team campaign reached over 500,000 views across social platforms
• Created and managed multiple viral social moments that expanded brand visibility
• Fostered relationships with community organizations and influencers to amplify content reach and increase following by over 6,000
• Strengthened brand trust and awareness throughout the DMV through consistent storytelling and community engagement
Creative Focus
Color motion and culture define my art direction at Easterns. Each campaign tells a visual story that connects the community to the brand whether through athlete collaborations community events or dealership campaigns. Every design choice reinforces the core message Any Car Any Way For Everyone.
I directed the Easterns All Star Team campaign featuring Washington Commanders player Terry McLaurin. I wrote the script, managed the shoot day, coordinated talent, and directed the commercial from start to finish. The campaign captured Easterns’ energy and community spirit, reaching over 500,000 views on social media and driving strong engagement across the region.