Art Direction | Photography
Overview
Collaborated with Holley Murchison on the launch visuals for the Choose Love capsule collection. Led creative direction and photography that reflected the collection’s message of joy, identity, and connection.
The Work
Conceptualized and executed the campaign’s visual narrative from shoot planning to final edits. Captured authentic, candid imagery that emphasized unity and self-expression, creating assets used across the collection’s social media, website, and marketing materials.
Role Highlights
• Creative concept development and art direction
• Photography and styling for digital and print use
• Collaboration with Holley Murchison on campaign storytelling
Impact
• Delivered expressive visuals that embodied the spirit of the Choose Love brand
• Strengthened campaign storytelling through intentional imagery and direction