Creative Direction | Photography | Set Design | Campaign Production
Overview
I led creative direction, set design, and photography for the Vegan April campaign, creating a clean, elevated visual language that showcased plant-based products through texture, color, and composition. The goal was to capture the freshness and vibrancy of vegan living through cohesive imagery for digital, social, and e-commerce platforms.
The Work
I developed and executed styled shoots across product, lifestyle, and ingredient visuals, including juice packaging and wellness-focused environments. My role spanned concept development, set building, photography, styling, and post-production to ensure consistent tone and visual quality across all deliverables.
Role Highlights
• Directed overall creative concept and visual tone for the campaign
• Designed and built physical sets to align with the aesthetic vision
• Executed photography and lighting to capture fresh, natural compositions
• Collaborated on styling, prop selection, and composition for each shot
• Delivered final assets optimized for digital and social media distribution
Impact
• Delivered a comprehensive visual asset library used for ongoing social campaigns and web store updates
• Elevated Vegan April’s brand presence online through imagery that projected authenticity and intention
• Improved conversion potential by aligning product visuals with a premium, clean-lifestyle aesthetic