Lead designer for graphics across online campaigns, social media, and in-store signage for one of the DMV’s largest automotive retailers.
Delivered creative assets for seasonal promotions, community initiatives, service campaigns, and dealership events, ensuring consistent brand presence across all platforms.
My work directly supported sales, boosted digital engagement, and strengthened Easterns’ reputation as a customer-first brand.
Involvement:
Campaign Graphics (Digital + Print)
Dealership Signage Design
Social Media Creative Direction
Developed the full brand identity and marketing materials for Charquinta McCray’s ANC campaign launch. Designed yard signs, door hangers, flyers, Zoom branding, and email templates, while managing one month of social media with all supporting graphics.
Implemented a cross-platform strategy that increased following and engagement on Instagram, Twitter, and Nextdoor, helping establish a strong community presence during the campaign’s first month.
Involvement:
Campaign Branding & Collateral Design
Email & Social Media Marketing
Social Media Management (Instagram, Twitter, Nextdoor)
Developed a full brand identity for a local event planning company, including logo design, custom color palette, and typography system. Directed the brand’s creative vision to emphasize a soft, feminine aesthetic that resonated with the client’s audience and built credibility in the events space. Ensured a cohesive identity across all digital and print platforms, positioning the business for long-term recognition and growth.
Involvement:
Logo Design
Brand Identity System
Creative Direction
Designed promotional graphics to support the launch of McBride Squad’s bridal website and an accompanying Instagram Live “PJ Party” featuring top bridal influencers.
Created cohesive visuals that highlighted the brand’s celebratory tone while driving traffic to the site and engagement with the live digital event.
Involvement:
Website Launch Graphics
Social Media Event Promotion
Influencer Campaign Support
Built and executed a full social media marketing strategy to drive event awareness and ticket sales.
Designed cohesive graphics for Instagram, Facebook, and story formats, while also creating a free downloadable coloring book that doubled as an interactive promo piece.
This innovative approach generated buzz, expanded guest engagement, and funneled traffic directly to the event website.
Involvement:
Social Media Strategy
Graphic Design for Instagram & Facebook
Interactive Promo Development
20 SOMETHING DOIN’ SOMETHING WEEKEND
Led the full creative direction and marketing for a three-day conference, including event photography, social media graphics, and a complete marketing plan. Managed influencer outreach to drive attendance, executed digital and print campaigns, and handled event logistics to ensure smooth programming. Designed an eye-catching attendee booklet that tied together the conference experience and reinforced the brand throughout the weekend.
Involvement:
Event Photography
Marketing Plan Development
Social Media Graphics & Campaigns
Influencer Marketing
Event Logistics Coordination
Attendee Booklet Design
Squarespace Web Design. Click here to see more.
Photography & Branding